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personal brand

What Is A Personal Brand Anyway?

In the run-up to the new course I’m putting together on personal branding, here’s a new video I just put up on YouTube about it. This is an into piece – we’ll be diving into the nitty gritty in the coming days! Keen to hear your thoughts as always! https://youtu.be/xLWV4jcxmVw If you haven’t already, and …

persuasion techniques

Is Learning Persuasion Techniques Unethical?

Yesterday I wrote about how the art of persuasion is central to pretty much everything I cover in my content—in particular business and the dating world. Today on Twitter I posted each of Robert Cialdini’s 6 principles of persuasion. I’ll be writing more about each of these in turn—and how you can apply them—throughout this …

arrogance

In Praise Of Arrogance

Arrogance is one of those traits that we are meant to hide. ‘Don’t be arrogant’, you probably got told at one time or another. ‘It makes you look like a dick. People will hate you.’ Well, yes and no. Arrogance does make a person look like a dick in one sense. But it also paints …