So my my new book CUCKED is out today, after a load of work—writing, editing, designing, etc—that built up from a slow start in January to a frenzy in the last week or so before launch.

Just to make things even more intense, the first ‘episode’ of my monthly premium subscription product Renegade Playboy Confidential went live yesterday too—the package included a written PDF and a podcast.

Now those things are out in the world, I’m sitting here at the keyboard feeling the usual mixture of delirium, gratitude and slight anti-climax that I always feel when I release a product.

On the one hand it’s great—it’s nice when you’ve put your ideas out there for people to appreciate, discuss, disseminate (and slag off!)

But on the other hand, once the work has been completed you become—essentially—a passive bystander once again.

You’ve done your bit.

Your role has come to a natural end.

Now it is down to the audience to decide what they think—whether they regard you as a moron or a genius.

Then comes a lull in the workload. I’ve made no secret here and elsewhere that I’m something of a workaholic. Right now, the way that my business works is that I spend time putting a new product together (a book, a course or whatever), publish it and then market by hanging around on social media all the time.

The most intense parts of my work schedule are when I’m in ‘product creation’ mode. When I’m not actively writing or building something new (and I’m just doing social media marketing) then I’m at a bit of a loose end. I find myself sloping off, and even engaging in slightly louche, and decadent activities.

(I’ll leave that to your imaginations!)

The point is that I’m at my best—both in terms of my spirit and my mental health—when I busy working on a new ‘thing’.

I like to give myself breaks, for sure, because I believe that burnout is very real.

But these breaks are a double-edged sword in that they frustrate me as much as they allow me to recover.

I remember Neil Tennent of the Pet Shop Boys once being asked what it’s like to have a number one record.

‘It’s not like anything,’ he said. ‘It’s like having a cup of tea.’

Well, it’s a bit like that when you publish a book. It’s not like anything.

I’m already getting some positive feedback for CUCKED and that’s really nice—I truly appreciate it. But the writer in me is restless.

I already want to climb another summit.

This tendency is analogous, of course, to the player who seduces one woman only to pursue the next immediately afterwards.

The Launch of CUCKED

Regarding CUCKED itself, a couple of things were different about this release.

For one thing, I put the book out free. And given that I could have easily charged $19 for it, I’ve left a lot of money on the table—a fact that became apparent to me when I say all the pre-orders coming in during the week.

However, I wanted to give this one away to spread its message as far and wide as possible.

Yes, the title and the cover are both somewhat incendiary, but I really do feel that the ‘red pill trad’ message of ‘get married and have ten kids’ has gone unchallenged for too long by people who are either in denial, have already made similar life choices, or who have some sort of commercial interest in maintaining it.

I wanted to cut through all of the bullshit with a short, sharp and hopefully amusing little book that told the truth about monogamy v. the player lifestyle from my own experience, plus that of the many other men I speak to on a daily basis.

There were a couple of other reasons for realising it for free.

Firstly, from a business point of view, it enables me to collect more email addresses for my list, which is a big focus.

In addition, I’ve put some links to my products and services in it which hopefully will generate business.

I also like the idea of giving away a product (which, in the big scheme of things, didn’t take me THAT long to build) as a thank you.

There are many people who have followed me for a long time and I’m grateful for that.

Of course, I have to make a living, since this business is my main source of income. But at the same time I don’t want to be hitting you over the head with paid product after paid product with no respite.

Sometimes it’s nice just to give something away, asking for nothing in return.

Right now, after completing this article, I’m going to sort out my social media for the day, go to the gym, and then take it reasonably easy. Tomorrow I’m out and about working on a new video project, so I have to prepare for that. And then next week I’ll be back to the grindstone, beginning something entirely new.

Such is the life of the professional content creator—you climb one mountain only to immediately set yourself up to climb another.

But I wouldn’t have it any other way.

Get your FREE copy of CUCKED here

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