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seduction

Why Your Job Is Seduction, Not Sales

The other day I tweeted that everything is about sales. I was half right. The ‘everything is about sales’ trope is not a new one—I didn’t invent it. I tweeted it, as I have in the past, simply because ‘sales’ (the discipline) has been close to my heart since I first became a telesales operator in …

sell

How To Sell Without Selling Out

You need something to sell. I do too. We all do. I am using the term ‘sell’ in its broadest possible sense, by the way. It depends on what your immediate priority is, of course. But you need a unique selling point in every area of your life. In dating, you need to have a USP – …