The market for men’s dating advice has grown in the last ten years.
Even as the old and rightly disdained ‘PUA’ scene has been discarded in the same pop cultural dustbin that also houses The Venga Boys and speed garage, the desire of men to meet and attract girls has remained constant.
Supply of good quality information has declined exponentially, however. Tom Torero aside, it’s hard to think of anyone who is consistently putting out high-quality advice who isn’t (a) nauseatingly commercial or (b) a discredited, bitter, aging nut-job.
This makes it easier for guys like Tom, since the field is so bereft of any serious competition. These days, simply advising men on how best to attract women without a prelude of Alex Jones-style fuckwittery, or a barrage of marketing guff that would shame a late-night infomercial channel in Alabama seems somehow revolutionary.
It’s no wonder that Tom and a few other guys are cleaning up right now.
Anyway, numbers don’t lie, as Jay Z has it—men are more confused than ever about how best to proceed. Particularly in a world where, increasingly, relations between the sexes have become politicised to a damaging extent.
The truth, though, is that ‘game’ (itself a politicised word that really only means dating tips for men anyway) is a lot simpler than people make it out to be, and this may well be damaging your results.
I know what you do—because I’ve seen and coached so many guys who do the same.
Hell I’ve even done it myself.
I know you pore over YouTube videos and blog posts and Twitter feeds looking for that tidbit of information that’s going to make you irresistible to models.
I know you get caught up in arcane online discussions about which coach is real, who is faking it, and why so-and-so got fired from whatever big dating company.
But all of this is smoke and mirrors—a gaudy and worthless fairground attraction that you have erected in your own mind.
I have no clue whether many online men’s dating gurus are ‘for real’ or not, and quite frankly I don’t care. It’s really of no interest to me how many women someone else has slept with, and it shouldn’t be to you either.
Get the soap opera out of your head, and realise that the reason you are not getting more success with girls is simply that you are not talking to enough of them and you are not doing so with a closer’s mentality.
Of course, ‘closer’s mentality’ is the sort of phrase that strikes serious alarm in the more politically-correct, but it shouldn’t. There is nothing wrong with going out with a view to meeting women who you are attracted to (and who are attracted to you) and being intentional about it.
Girls do it all the time.
But the reason you are not getting the success you want is because you are spending too much time fanboy-ing big industry names, and not initiating enough conversations.
Look, it’s pretty damn simple. Go out today. You can do day game, night game or gutter game, it’s entirely up to you. Just make the decision to go out and talk to ten girls.
That’s it.
Now. Set the bar fucking low. You don’t have to be a silver-tongued, Russell Brand, verbal bamboozler. You also don’t have to have memorised a complex model that requires a weighty textbook. All you have to do is go in and talk to her—with the goal of either (a) getting her contact details, (b) taking her for a drink or a coffee there or then or (c) if the situation is appropriate going home with her, since both of you are in the mood for a one-night stand.
My ‘model’, if you want to dignify it with that term, is twofold: approach and close.
‘Close’ may sound mercenary, and it’s not intended to but I can’t really think of another word for it. What I mean is, approach, and then move things forward to the next possible level.
Too many guys fail because they either:
- Don’t approach
- Approach, but don’t close
An example of this: you are out in a busy shopping street and a cute girl catches your eye. You stop and have a conversation with her and she is friendly, but you are not sure if she ‘likes’ you, and so you don’t ask for her number. As she walks away you look back at her wistfully, wishing you’d been more direct.
Well, don’t let this be you. Go and speak to ten girls. Resolve to do both 1. and 2. And then do them.
Imagine if you did it every time you left the house.
Imagine how many opportunities you would open up for yourself.
Imagine how many dates you’d end up getting.
Imagine the impact that level of choice would have on your life.
Well, stop imagining and start doing it.
If you want a silver bullet without the bullshit then here you go—I’ve just handed it to you on a platter, wrapped in a fancy napkin.
And if you want cutting-edge tips on how YOU too can escape the rat race, live a life of freedom, travel and date beautiful girls then sign up for my DAILY email here.
