Right now on social media we see a lot of people talking about ‘how to build a personal brand.’
And hell, I should know—I’m one of them!
So why has ‘personal brand’ become the latest buzz word in digital media? Well, like my relationship status on Facebook, ‘it’s complicated’.
There are a few factors that apply pretty much universally, though.
For a start, the rapid rise of social media over the last decade or so has meant that nearly all of us has a ‘personal brand’ of some sort already. Whether it’s a well-curated brand that shows us in our best possible light to potential customers is another matter. But we have it nonetheless.
Furthermore, something has happened in recent years that has completely upended the entertainment industry. Previously, the distribution channels were in the hands of only a very few companies (film and TV companies, record companies, publishers etc)—and were usually controlled by a very few individuals within those companies. So if you wanted to star in a movie, release an album or put out a book you were beholden to the corporate giants who dominated those industries.
Of course, many of those companies still exist. But the game has completely changed. Because through the power of the internet, and the social networks in particular, individuals can get their ideas out to millions, even billions of people at the push of the ‘publish’ button.
And it’s not just would-be entertainers who are in on the act. If you have any kind of brand, or skill, or you are in business, then you can and should use the internet to promote yourself using these same networks.
However, that’s not to say that it’s all plain sailing. In fact, there’s a new problem to contend with. Yes, the bar to entry for getting your voice heard is a lot lower. But now we are faced with an attention economy that is tough to break into unless you have real strategies in place to make yourself stand out from the crowd.
I myself am building up my own personal brand through a process of relentless content creation—blogging, writing for other sites, Tweeting, Instagram, YouTube videos. And so on. And the process definitely works—I now make a full-time income off the back of my personal brand, and teach others to do the same thing.
But. I’m the first to admit that the way I’ve done it is time-consuming to say the least. Blogging, in particular, is a very slow method of building up recognition around your brand. Yes, it can be done—but I’ve been running my site for nearly five years, and I can tell you that traffic doesn’t just flow in without a lot of work.
Of course, what’s true in the online business space is equally true in any kind of media—the people who really make it big, and make it big quickly, are those who have that ‘little extra something’ about them. Star quality, if you will.
Star quality is elusive, though, and it is notoriously difficult to teach. Yes, there are YouTubers and content creators like me who can show you how to put out great content.
But if you really want to move the needle on star quality then you need something more than that.
You see, the problem with going to fellow content creators for coaching is that, while they may be very successful, they’ve most likely got there by ‘being themselves’. And what works for that person may not work for you.
For example, if your favourite online personality is an extrovert and you are an introvert, then learning their ‘methods’ will likely hinder rather than help you.
So you’re looking to start your own personal brand, or it’s already up and running, but you’re not getting the traction that you deserve. And despite all your hard work, the recognition (and sales!) that you are due are proving elusive.
What do you do?
Fortunately, I have a solution for you. Let me introduce my good Twitter buddy Hank Norman. He’s a genuine modern day media mogul who’s been creating TV and media stars for over 25 years.
This is a guy who’s worked with some of the biggest experts, celebrities and personalities in the world including Grant Cardone, Barbara Walters, Steve Harvey and Billy Bob Thornton.
He’s helped launch cable networks like Oxygen, personality-based networks like The Grant Cardone Network, and daytime talk shows like The View. As if that wasn’t enough he was previously Director of Development and Syndication at ABC Disney.
Yes, It’s quite a resume. Hank has been the quiet ‘power behind the throne’, helping to propel the people he’s worked with to worldwide fame and recognition.
But in 2018, Hank says, fame is ‘an obligation’. In his words, ‘”getting a TV show” ceased to be a job – it became a necessity, and there was no one helping personalities and talent to make that transition.”’
Emboldened by the obvious lack of competition in such a fast growing niche, Hank has made it his life’s work to ‘help people get rich by helping them make a difference in the world.’
Now, just imagine what it woulds be like having a guy like Hank in your corner helping you to shape your personal brand—a top industry professional who’s worked with household names.
Well, you’re in luck. Because now you can enjoy that frankly unfair advantage over your competitors simply by enrolling in Hank’s Star Power 2 course.
Star Power 2 is an intensive, in-depth video course (with workbook) presented by Hank himself that will teach you:
- How to become an influencer and grow your brand by being you and ‘pressing record’. Yes, video really is king in 2018, and Hank is the go-to expert on how best to utilise it. #pressrecord
- How you can position your expertise effectively so you can monetize it to the fullest extent, creating loyal brand evangelists who will rave about you and what you create along the way.
- The easy way to create 15 Second Content that drives sales by showing exactly what you are doing in your life and work, leading to more customers.
- How to get on TV with a simple 1-page pitch that will make you stand out from your competition and make networks want to book you.
Let’s face it—a personal brand is all about making you famous so that you can sell products and services to your audience. And massive media exposure is the most effective, least expensive way to blow up your business.
Star Power 2 shows you exactly how to actively produce an impactful media presence, increase your following and capitalize on the community you create.
I am working through Star Power 2 right now, and I can tell you that it is 100% the secret sauce that you need to generate a mind-blowing degree of fame and positive attention around your personal brand.
Sure, there may be other courses on how to get started online, but there is literally nothing else like Star Power 2 out there—and certainly nothing else curated and presented by an industry heavyweight of Hank’s stature.
With all that being said, frankly, I can’t believe how low Hank is pricing this thing. I have no idea if he plans to bump up the enrolment fee in the near future, but I certainly wouldn’t be surprised if he did.
Imagine how much you’d pay him for one-on-one coaching, even for a day? The cost of this course isn’t even a fraction of a fraction of that!
And the value you get is huge. Star Power 2 will 100% take you from ‘personal brand zero’ to hero super fast—leaving all your competitors choking in the dust behind you.
Here are just a few of the killer nuggets of gold that Hank drops in these fun, easy-to-follow videos:
- Your story of origin, why it is vital, and how to articulate it for maximum effect.
- How to fill out your mission statement.
- Branding and how to pick your ‘three words’ (a trade secret that Hank explains in full in the course).
- How to make killer videos.
- How to host your own show.
- How to produce your own e-course.
And then (as if all of that wasn’t enough!) . . .
– How to get really big!
Take it from me, if you are at all serious about building a personal brand business then you need to take this course. In fact, you’d be crazy not to.
Unbelievably, Hank is currently selling Star Power 2 for only $495 USD , which, as I’ve mentioned, is insane when you consider just how much value you get. So what are you waiting for? Head over here right now and enrol.
As I always say, it is the action-takers, not the meek, who will inherit the earth. And when the action you’re taking is a no-brainer like signing up for this course then there really is no sense in wasting time. So before Hank sees sense and puts the price up, head on over to STAR POWER 2 now and enrol.
