Players and entrepreneurs are both renegade hustlers. That much will be clear to anyone who gives the matter even a moment’s thought.
In order to succeed in the arenas of both seduction and business, one must be a disruptor. Why? Because in each case you you must be an instigator who makes something happens that wouldn’t have happened had you not acted.
For example, many years ago I approached an attractive girl at a bus stop in East London and made small talk with her. A few years later the girl – Jane – was my girlfriend. We spent two years together, mostly happily.
Was she going out that night to meet a man she would later enter into a long-term relationship with? Probably not. Would we have spoken had I not approached her? Almost certainly not.
You see, in London at least, talking to strangers at bus stops is not that common (unless you’re drunk, or you’re just asking for directions or something). It’s certainly not that common (even with the rise of daygame) for guys and girls to get together on public transport. It’s outside the usual way of things. It subverts societal expectations.
Similarly, a few years ago I wrote and published a book called The Seven Laws of Seduction. No one asked me to write it. I conceived of it, created it, and put it out into the world of my own accord. And yet now thousands of people have read it. It still sells well to this day. Many people have improved their dating lives as a result of it.
Now, I’m not claiming that writing or self-publishing are rare—they’re not. Nevertheless, it’s still not a common event to wake up one morning and decide to write and putting out a dating book.
Most people have not done it, and most people wouldn’t do it. They might wonder if anyone would buy it. If all the work would be worth it. They might feel ‘imposter syndrome’. Or they may simply believe that dating advice is not PC.
The point is that in putting out the book I chose to disrupt the marketplace. I chose to drive my flag into the ground and say ‘Here, this is what I’ve made. Deal with it.’
And that is the case with all entrepreneurial activity. It’s a question of driving your flag into the ground and shaking up the marketplace.
Which is the opposite of what polite, middle-class society does. Polite, middle-class society simply accepts what it is given.
It doesn’t want to rock the boat.
But you’ve got to rock the damn boat. And sometimes capsize it. Same as with seduction. Which is precisely why both the player and the entrepreneur are renegades. Both necessarily subvert societal expectations in pursuit of their goals.
This is to be celebrated, of course. If you want a simple, ‘normal’ life then get a 9-5 job and get married in some small town in Nebraska.
But if you want to do something extraordinary? Well, then you must be prepared to live the renegade life.
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